What is social media marketing?
01/11/2011
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With the digital landscape changing at such a rapid rate, the way businesses communicate and interact with their markets is evolving.
Social media marketing is the process of marketing a brand, product or service through digital platforms such as MySpace, Facebook, Twitter and YouTube. By utilising the growing social side of the web, business to consumer interaction is now more personalised and dynamic than ever.
The possibilities are almost endless in social media depending on the scope and commitment of a business to a rapidly growing market. The simplest form of social media is to network through forums and blogs, creating news items that are interesting and informative in the hope that a brand becomes a viral success. Indeed, some marketers will argue that these platforms are merely an extension of more traditional media such as magazines or newspapers; citing that both offer fact, opinion and interest.
Coupled with profiles on social sites such as Facebook, Twitter or MySpace, marketers can position brands in social circles and network in real time with people all over the world. Indeed, many a modern day music act has been discovered by uploading their MP3’s and MP4’s onto MySpace. Attracting large cult following and snowballing in popularity, the music industry has had no choice but to stand up and take notice.
The growing demand and trend for online social interaction has seen the popularity of YouTube as a central marketing tool soar. YouTube is a great way of visually advertising a product and immersing the audience into a brand and lifestyle. Indeed, YouTube has become a platform for pop stars to communicate with their adoring fans and big brands such as Nike to launch huge cinematic ad campaigns to the masses. Microsoft took advantage of the YouTube generation with the launch of its “I’m a PC” campaign, choosing to build awareness online before engaging Apple head on through commercials.
Working hand-in-hand with other online platforms, Social Media can create a customer network that spans further than any traditional sphere of influence. If you would like to maximise your online potential, call the knowledgeable team at Senna Marketing today on +44 (0)1603 619660.
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