Recognising and utilising technology can no longer be an afterthought. At Senna Marketing, a creative, innovative, interactive website forms the central point of all our marketing strategies. Web design, Content Management (CMS), e-mail marketing, Social Media, SEO and e-commerce solutions are the powerful tools that are helping businesses engage with their customers on a whole new level.
Built with the audience in mind, our websites are beautifully designed to captivate and inspire whilst being user friendly and a joy to navigate. Incorporating our technical knowledge, our websites are search engine compliant to ensure visibility in the search engines.
From the outset we adopt our tried and tested three point consultation plan to ensure we are on the right path each and every step of the way.
- Planning and Approval - The big idea! After an initial consultation to determine the brief, we produce a detailed statement of work which outlines objectives, deliverables, timelines and budgets.
- Design and Functionality - Where vision becomes reality. At Senna Marketing we don't believe that design and functionality should be a compromise. Our second consultation is where the ideas come to life with a series of visuals for your consideration. Not only will this be your opportunity to tweak our designs, but for you to understand the journey the user will take whilst travelling around your site. Built to ensure high levels of interaction and encourage repeat visits, our websites are robust and dynamic.
- Sign off and Delivery - And so the journey begins. We have a commitment to quality that is achieved through our comprehensive system training programme. The framework includes user testing, accessibility and modular testing. Only when we are happy that the site is robust will we release it to you for your consideration.
Once signed off by the client the wheels of motion are put in place, and this is where we go that little bit further. Whilst we actively encourage all our clients to embark on a comprehensive SEO plan with us to maximise potential, we will never release a site without giving it the greatest chance of success. That's why all sites by Senna Marketing are released with a Start Up plan to ensure search visibility at launch.
Web Design
Our websites are coded by hand to ensure the most bespoke designs and formats ensuring that no two websites by Senna Marketing are the same.
With a keen eye for design and a comprehensive understanding of what works, we have the expertise to interpret the personality you need to portray for your brand online. From practical websites which by nature are clean, focused, uncluttered, and task orientated to emotive websites that portray emotion through imagery, colour, raw design, branding and slogans;
a website designed and built by Senna Marketing is both
beautiful and functional.
Content Management (CMS)
Content Management is the loose term given to separating site content from site design and branding.
With site users and search engines giving preference to websites that are dynamic and diverse in their content, the need for a website to be up to date has never been so important.
Simple and easy to use, our powerful CMS system allows for page manipulation, text updates and image loading to ensure flexibility for our clients. As well as our own in-house platform, we acknowledge that some clients may have a preference, so where available, we are happy to incorporate third party software solutions.
Our CMS Services
With markets changing at such a rapid pace, and our working lives becoming ever more hectic, finding the time to keep a dynamic website up to date can often be difficult.
We offer a full range of CMS services to make the working day that little bit easier. From content formatting, artwork changes, product/service uploads and maintenance packages, our practical solutions are designed to ensure your website is working to its full potential.
Email Marketing
E-mail marketing has the potential to yield big results on a relatively small budget. Perfect for raising brand awareness, driving traffic to your central website or
liaising
directly with your customers; email marketing is innovative, personalised and intuitive, something that few other platforms can offer.
Our experienced team are on hand to develop the perfect HTML email campaign, devise an attention grabbing e-shot or implement product/service specific micro sites to further enhance your messages.
To ensure maximum success, we also have access to a range of profiled prospect data and mailing lists should the need arise.
Social Media
Websites such as MySpace, YouTube, Facebook and Twitter allows users from all over the world to communicate, exchange photographs, download music, and post videos. The potential for businesses to interact with their audience on such a large scale has never been so great.
Social Media platforms such as this can work for businesses as messages, images and products can be linked, swopped and exchanged via friends and users, creating a network that can stretch globally.
Our in-house team understand how to get you brand in the right networks, in front of the right people and promoting the right messages to ensure you become a household name.
Search Engine Optimisation (SEO)
Search Engine Optimisation (SEO) is an online marketing activity focusing on enhancing the visibility of a website, building brand awareness and delivering direct response. The surge in demand for SEO has come from a rising confidence in its relevance and ability to drive high volumes of traffic, produce quantifiable revenue growth and lower the cost of sales.
Studies in buyer behaviour have shown that organic search listings are the most viewed items of a search engine results page. However, Senna Marketing's goal is not just about getting your site to the top of the search engines for a few phrases. SEO (Search Engine Optimisation) is the business of delivering "targeted" traffic to your site; primed to generate leads, sales and conversions.
E-Commerce Websites
With the ability to buy and sell products safely and securely, an e-commerce website can often be a relatively low risk way of doing business with comparatively small levels of investment. Indeed Forrester (Research), have identified that around 28 million UK consumers shop online today and the figure is set to rise to 37 million by 2014, which would take online spending to £56 billion per year.
By employing user-centred techniques, we build e-commerce driven sites that address end-user needs and present online processes in an intuitive manner. The architecture of our websites is designed to influence buying behaviour and make the shopping experience a positive one.
Senna Marketing e-commerce solutions
Many make the assumption that e-commerce platforms are a one size fits all product. The reality is very different with many packages offering diverse functionality. The Senna Marketing e-commerce system has been developed and constructed to offer clients of all sizes flexibility and ease of use.
Some of the features include:
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Accepting valid and secure card payment transactions over the Internet
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Product marketing and loyalty schemes
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Integration with back-office systems
With intimate knowledge of third party gateways such as Google Checkout, Sage Pay and World Pay (to name but a few), we will advise of the best solutions for you and your business.