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Search Marketing
With over 23 billion searches each month, the Internet is how we shop, socialise and share information. With the world at our finger tips, Search Marketing is no longer simply a tick in the marketing box. With the correct digital partner, you can interact with your customers on a whole new level; targeting them on buying behaviour and demographics.
SEO (Organic Search)
Statistically, over 90% of people use search engines to navigate the World Wide Web, making them the most widely used resource online. Everyone wants to be at the top, but the problem is there are only ten spaces per page. With so many businesses investing heavily in SEO, it's fast becoming a crowded market.
SEO is a progression over time; building results that are solid, stable and important long-term factors for growth. Businesses that thrive online can attribute a great deal of that success to their high rankings across the major search engines. They're not there by accident; they haven't bought the privilege either. Websites get to the top because of effective search engine optimisation.
Although many will claim to be able to provide SEO services, doing it well is an applied science. Our formally trained technicians implement tried and tested strategies that ensure round the clock search coverage, focused on targeted customer profiles. The beauty of well executed SEO is that regardless of your business being small or large, it is a great leveller.
PPC (Paid search)
Whereas organic SEO is a progression over time, PPC is your fast track to the top. The purchase of keywords that are generating high levels of traffic means that your advertisements will appear in front of those who are actively searching for your products and services. Budgets are completely flexible as you only pay when a user clicks on your advertisement and moves through to your website; this effectively means you are only paying for advertising that works.
We get to grips with your account from the outset. If there are existing Pay Per Click campaigns in place, we will analyse the performance against budget, market potential, click throughs and key performance indicators. With a tweak here and there, your campaign will go from strength to strength, ensuring a positive return on your investment.
Our fully integrated service means that for those that are new to PPC, we can help to create and implement a set of fresh and inspiring adverts linked to topical, high traffic key words to ensure relevant click through traffic to a central website or micro site.
Due to the high frequency of PPC, each client has a dedicated account manager that will report back at the end of each campaign advising of budgets, progress, and measurement metrics to ensure complete clarity.
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Barefoot Coconut
21/02/2012
Leeds based sports & nutrition company Barefoot Coconut have turned to Senna Marketing for business support.
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VendStore is launched
03/02/2012
New ecommerce website offering beautiful espresso machines, fresh ground coffee and ingredients.
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"Branded Content"
12/01/2012
A new buzz word hit the marketing landscape in 2011 known as “Branded Content”...
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Join Senna Marketing
11/11/2011
Senna Marketing is looking for two skilled individuals to join its team - Web Developer / Development Manager.
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Senna Marketing, 2 Duke Street, Norwich, NR3 3AJ
TEL: +44 (0)1603 619660 E-MAIL: info@sennamarketing.co.uk
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