Senna Marketing - Marketing and Advertising

tel: +44 (0)1603 619660 E-mail: info@sennamarketing.co.uk

Marketing & Advertising

Strategic Planning

Strategies that are successful and sustainable are built on the core foundations of understanding, planning and execution. Our team offer expert advice and define avenues to help realise the potential of your business or organisation. We work with clients across many different sectors including motorsport, retail, financial, educational, manufacturing, property and catering.

Before a pen hits the paper, an exploratory initial meeting is designed to help us understand your business and its goals. We'll pinpoint who your customers are, how they perceive your business and brand, and how to engage with them. We’ll also embark on a complete analysis of the competitor landscape to identify any niche areas of opportunity and growth.

Our three stage strategic framework allows us to see the world through your customer’s eyes; Strategy Definition, Drive Enquiries, Deliver Sales.

With revenue generation at the heart of our strategies, we analyse and fine tune our campaigns each and every step of the way to ensure they are delivering the best possible return on investment.

Media buying

Mounting costs, poor return on investment, media that isn't delivering results? Does all this sound familiar? With more and more media channels to choose from than ever, knowing which one to select can seem a daunting task. Indeed, this is an age old problem as Lord Leverhulme (1851-1925), British founder of Unilever and philanthropist famously said, "Half the money I spend on advertising is wasted, and the problem is I do not know which half".

With our vast knowledge of both offline and online media channels, we understand the importance of selecting the right media, at the right price and at the right time to deliver results.

Branding

Every brand is unique and tells a different story. Senna Marketing looks to make brands three dimensional, taking something that is flat and lifeless and injecting it with a personality.

The road to brand perfection is long, with the ultimate goal being something that remains relevant and sustainable over time.

Our highly experienced team specialise in conveying brand truths that are intrinsic to loyalty and long term growth. By implementing our tried and tested Senna Marketing BrandMap, we plot a path to success that incorporates identity creation, strategy, awareness and innovation.

Public Relations

A structured Public Relations campaign is the foundation for any brand to create opportunity, build brand equity and deliver tangible results that last.

Our in-house team specialises in:

Business to Business

Business to Consumer

Corporate Social Responsibility

Crisis Management

Sponsorship Management

Utilising offline and online platforms, we have the tools to create a buzz around new product launches; spark life into an aging brand and deal with internal and external crisis.

Press

Here at Senna Marketing we are no strangers to press advertising. The marketing landscape may have changed dramatically in recent times but press remains a very potent tool in the marketing mix.

Our in-depth knowledge of press is enhanced through detailed analysis, enabling us to identify differences in response rates with numerous variables including size, placement, display, position and price.

Our strong relationship with regional and national press allows us to position clients in prime positions at competitive rates to ensure the best possible return on investment.

Radio

With over 300 commercial radio stations in the UK, radio advertising offers enormous flexibility. Ideal for generating a local response through to building national brand recognition, radio’s success is down to its ability to talk to people in their cars, homes and work places.

Successful radio campaigns require great creative, and that’s where we come in. The airways are crowded with messages, offers and promises so it’s important to have something that stands out. A distinctive voice, piece of music or sound effect can be used to create impact and really drive a message home.

If you’re new to radio, we’ll walk you through the process, from brief, to script writing, to execution and analysis; with Senna Marketing you’re in safe hands.

Direct Marketing

Direct marketing is one of the oldest tools in the marketing box. Successful campaigns are those that are built on an understanding of the customer – where they are, what makes them tick, what their needs are and what they aspire to.

Coupled with design that is innovative and tangible, good Direct Mail can be lasting and responsive. With brand interaction forming the basis of our DM campaigns, our response mechanisms encourage customer dialogue with your business or organisation.

Event Management

Events that are punchy, unique and bold are the ones that are talked about and remembered.

A great brand deserves a stunning venue, with an appreciative audience and a concept that ensures the event goes off with a bang.

Senna Marketing specialises in:

Business to Business

Business to Consumer

Product launches

Trade show exhibitions

On-site and off-site network meetings

Event hosting and management

Leave your details
and we shall get
back to you as
soon as we can.

Want to know more about what Senna Marketing can do for your business? Enter your details below and we’ll be in touch shortly.

Name*

Company

Email*

Enquiry*

Submit »

Barefoot Coconut

21/02/2012

Leeds based sports & nutrition company Barefoot Coconut have turned to Senna Marketing for business support.

VendStore is launched

03/02/2012

New ecommerce website offering beautiful espresso machines, fresh ground coffee and ingredients.

Google Gives "Search" a Refresh

19/03/2012

Google Inc. is giving its tried-and-true Web-search formula a makeover as it tries to fix ...

UK ‘leads the world’ in e-commerce

19/03/2012

The UK has been labelled the world’s most internet-based economy with online businesses accounting for ...

site map / Terms & Conditions / privacy policy / accessibility

Senna Marketing, 2 Duke Street, Norwich, NR3 3AJ
TEL: +44 (0)1603 619660 E-MAIL: info@sennamarketing.co.uk