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"Branded Content"
12/01/2012
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Is your marketing moving with the times?
A new buzz word hit the marketing landscape in 2011 known as “Branded
Content”. Essentially Branded Content is exactly what it says on the
tin; it’s where the Brand is positioned at the forefront of all
Marketing Communications.
Gone of the days where all communications are offer led; discount here,
sales there, buy now etc; to something that will please all marketing
people, academics and Brand Directors; brand led marketing.
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