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What makes a great website?
01/11/2011
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Of course this is a very subjective question as each and every one of us will have a different opinion. However, there is a fundamental question that can be asked. “You have landed on a website and find yourself browsing around it, but why have you stayed?” It could be the highly designed graphics, the use of colour, an abundance of content or the high level of interaction and ease of use; it could of course be all of these.
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What is SEO?
01/11/2011
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New web users often ask, “What is SEO?” It’s a term that is banded around marketing agencies, educational institutions, businesses and by Internet gurus the world over. This form of marketing jargon has become one of the most well used phrases; but how many of us actually know what it means and how it can benefit a business? Many will argue that SEO is vital for any business in today’s modern landscape, but don’t take the plunge without first having an understanding.
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Injecting a logo with personality and style
01/11/2011
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A logo might seem like a simple object; something that appears on your letter head or on your business cards that are stuffed in your wallet, only to see the light of day at your monthly networking meeting.
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The latest emotive “buzz” words in marketing
01/11/2011
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The concept behind marketing is about selling a product or lifestyle to an audience through a big idea that differentiates you from those around you; something highlighted by one of the great academics’ in this field, David Ogilvy in Confession of an Advertising man... “Unless your campaign has a big idea, it will pass like a ship in the night”.
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What is social media marketing?
01/11/2011
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With the digital landscape changing at such a rapid rate, the way businesses communicate and interact with their markets is evolving.
Social media marketing is the process of marketing a brand, product or service through digital platforms such as MySpace, Facebook, Twitter and YouTube. By utilising the growing social side of the web, business to consumer interaction is now more personalised and dynamic than ever.
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The online entrepreneur rich list
01/11/2011
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The Internet is the trump card that all marketing agencies are currently playing. Through the developments in technology; the opportunity to talk to customers all over the world in real time has never been so easy and affordable. Indeed, there is such a buzz around Internet communications and businesses making tangible returns from utilising its resources, you could be forgiven for thinking this is all new. The reality is that the Internet has paved the way for some of the most successful entrepreneurs in history. So who has amassed their fortune through the Internet?
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Should I cut my marketing budget in an economic downturn?
01/11/2011
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We all know that things are hard and that our economy is in a downturn. We know that spending cuts are just around the corner. We also know that the average consumer is being more careful with their money. However, even in a downturn, one thing that consumers continue doing is consume.
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Are your customers susceptible to changes in technology?
01/11/2011
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According to the latest report from Ofcom; UK media consumption is defined by diversity and multi-tasking.
2011’s annual Communications Market Report found people spend around 45 per cent of their time on a diverse range of new media from social networks, mobile phones, TV and radio. Indeed, the profile of people using these media has changed with the average demographic becoming older.
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