Injecting a logo with personality and style
01/11/2011
-
A logo might seem like a simple object; something that appears on your letter head or on your business cards that are stuffed in your wallet, only to see the light of day at your monthly networking meeting.
However, a logo is so much more. It’s a visual representation of your business and you as an employee. It’s your ambassador in the public domain.
A brand and its associated representations help form perceptions about a business and can often paint a picture that words can seldom achieve.
Whilst many take a logo for granted, when it comes to creating a new corporate image, many come unstuck. Type faces, images, slogans, metaphors; creating the right first impression is everything with originality and clarity often being the key. Everyone wants their logo to mean something; to represent a vital part of the company or a specific product or service. This is easier said than done, with images running the risk of becoming confused, scruffy visual metaphors that no one understands.
So what’s the answer? Take a look at the logos that you perceive to be a success. Take a really close look and chances are all share one thing in common; simplicity. This might not be obvious at first with designed typefaces, accents, and visual cues to attract the eye, but these are simply examples of designers doing what they do best; drawing your eye to elements they want you to look at.
Success in logo design comes from client focus and confidence in their design team. Designers are passionate about what they do, spend hours on end doing it and know what works. Give the designer a clear, concise brief and have the confidence to go away and let them work their magic; the end result will probably be a very pleasant surprise.
The team at Senna Marketing create everything to “Stand out from the crowd!”; marketing, advertising, websites and design all have a creative touch to make them that little bit different. With so much experience in visuals, we guarantee to surpass all design expectations and even bring that little bit of “wow!” to the table. For a free no obligation consultation with a member of the Senna Marketing team, call us today on +44 (0)1603 619660.
|