Design is a very tangible notion. It's something we see every day. However, design is also very subliminal. Whether we realise it or not, design impacts on perceptions, forms opinions and often influences choice.
Indeed, more and more marketing campaigns are becoming design led, focusing on the aesthetics to sell a customer into a brand, status and even a lifestyle.
Digital Design
Like most things that are visually related, digital design can be divided into practical and emotional experiences.
This is more than evident in website design. Practical sites are driven by clear aesthetics that lean towards being informative as opposed to captivating and thought provoking. Emotional sites usually tap into an audiences lifestyle perceptions, focusing on visuals and brand attributes to develop the website concept.
However, both platforms do share a common ground; the user experience. Our sites are designed so that the flow of information is balanced and interaction is high.
Whilst the vast majority of digital design is made up of web design, our ethos is continued with our HTML email design, digital banner creation, flash design, microsite creation and mobile App's.
Graphic Design
Your corporate identity reflects the intrinsic qualities of your business. This is reflected in the packaging, point of sale material, stationery, invoices and press advertisements ... in short, anything that appears in the public domain.
If you brand image needs a new lease of life then we are the team to inject some personality.
Senna Marketing specialises in:
- Corporate material, literature and point of sale material